The Power of Home Staging: Bachelor Pad to Loft Chic

Posted on 17 May 2009

Earlier this week we Staged a beautiful Hollywood Loft at The Broadway on Hollywood & Vine. The owner is a young professional businessman who had beautiful furniture, but almost nothing else. The condo certainly wasn’t cluttered, and the furniture was in the right place. But something was missing. The Realtor on this job has great taste and knew immediately that this listing needed some Staging help.

The first thing I noticed when I walked into the unit was that I didn’t see a desk anywhere in the space.

In tiny loft-style units, a buyer has to be able to see 4 important things:

1) Where they will sleep

2) Where they will eat

3) Where they will watch TV

and

4) Where they will work

If any one of these factors is missing or confusing to a buyer, you have just lost the sale. It’s hard enough for most buyers to feel like they can comfortably live in such a small space, but if you don’t solve these 4 basic questions for them they are never going to buy.

So the first thing we did was to create a small home office vignette using furniture the owner already had. Then we added that feminine touch – throw pillows on the sofa, art on the walls and decorative accessories on the surfaces. Now this former bachelor pad is Staged to Sell!

Click here for more information on this property.

We moved the bench from the foot of the bed into the entry and added art and a floor vase to warm up this space and invite buyers in.

We moved the bench from the foot of the bed into the entry and added art and a floor vase to warm up this space and invite buyers in.

We opened up this convertible sofa table/desk the owner already had in the entryway, moved it into the main living area, and added one of his dining chairs, some art, a laptop and accessories. Voila! Now we have a home office.

We opened up this convertible sofa table/desk the owner already had in the entryway, moved it into the main living area, and added one of his dining chairs, some art, a laptop and accessories. Voila! Now we have a home office.

A few colorful throw pillows, some art and accessories livened up the living/dining room and the kitchen.You can see the new home office area from this view.

A few colorful throw pillows, some art and accessories livened up the living/dining room and the kitchen.You can see the new home office area from this view.

You can see the new home office area from this view.

You can see the new home office area from this view.

All this space needed was some art. We also removed the bench that used to be at the foot of the bed and placed it in the entryway.

All this space needed was some art. We also removed the bench that used to be at the foot of the bed and placed it in the entryway.

This is a beautiful bathroom that just needed some accessorizing and art.

This is a beautiful bathroom that just needed some accessorizing and art.

We drew attention to the beautiful tilework in the bathroom with this small vignette.

We drew attention to the beautiful tilework in the bathroom with this small vignette.

Category: Loft Staging, Staging Occupied Homes, design, staging
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4 responses to The Power of Home Staging: Bachelor Pad to Loft Chic

  • Sherri Durbin, Owner Consider It Done! says:
    May 19, 2009 at 1:13 am

    Wow, great job! Thanks for sharing!

    Sherri Durbin, Owner & Founder
    Consider It Done!
    (562) 697-0030 PST
    Sherri@ConsiderItDoneASAP.com
    http://www.ConsiderItDoneASAP.com
    http://www.twitter.com/sherridurbin

    The premier Corporate/Personal Errand/Concierge Service Company
    We service all of So. Calif.

  • Michelle Minch, Moving Mountains Design says:
    May 19, 2009 at 8:39 am

    Hi Annie: You did a great job staging this condo using the homeowners own furniture and adding just the right touches to make it really pop. BTW, I love your new blog.

  • Tanya Griffin says:
    May 19, 2009 at 11:53 pm

    Hey Annie,

    Great work making the space feel more at home notjust another plain unit with furniture. I like the art you chose.

  • Staging For Small Spaces - A Case Study | Stage To Sell says:
    July 8, 2009 at 4:35 pm

    [...] if you’ve ever read any of my other posts on Staging loft style spaces, I’m always saying there are 3 important things that buyers are thinking about when they walk [...]

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