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	<title>Stage To Sell &#187; loft</title>
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	<description>Los Angeles Home Staging Blog</description>
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		<title>Staging Works! A Case Study</title>
		<link>http://stagetosell.biz/stsblog/staging-works-a-case-study/</link>
		<comments>http://stagetosell.biz/stsblog/staging-works-a-case-study/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 19:43:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Loft Staging]]></category>
		<category><![CDATA[Model Home Staging]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Selling Your Home]]></category>
		<category><![CDATA[staging]]></category>
		<category><![CDATA[Staging Success Stories]]></category>
		<category><![CDATA[Vacant Home Staging]]></category>
		<category><![CDATA[home staging los angeles]]></category>
		<category><![CDATA[listing]]></category>
		<category><![CDATA[loft]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[playa vista]]></category>
		<category><![CDATA[price reduction]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[vacant]]></category>

		<guid isPermaLink="false">http://stagetosell.biz/stsblog/?p=829</guid>
		<description><![CDATA[Last month we were asked to preview a beautiful but vacant modern loft in Playa Vista. The Realtor had recommended that the property be staged as soon as she got the listing, but the owner didn&#8217;t want to spend the money &#8211; and he wanted to price it for what he paid for it, not [...]]]></description>
			<content:encoded><![CDATA[<p>Last month we were asked to preview a beautiful but vacant modern loft in Playa Vista. The Realtor had recommended that the property be staged as soon as she got the listing, but the owner didn&#8217;t want to spend the money &#8211; and he wanted to price it for what he paid for it, not what it was worth in today&#8217;s market.</p>
<p>So after 3 months of sitting on the market and <span style="text-decoration: underline;">$100,000</span> in price reductions, the seller finally agreed to stage it.</p>
<p>One of the issues with showing this home empty was that the second bedroom was directly across from the dining room and had no door.</p>
<div id="attachment_830" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-830" title="100_1917" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/100_1917-300x225.jpg" alt="" width="300" height="225" /><p class="wp-caption-text">Downstairs Bedroom Before Staging (open to dining room)</p></div>
<p>According to the agent, most buyers of this floorplan had sliding doors installed to wall off the room and create privacy, but this one had not been upgraded in that way. So as potential buyers finished their tour, they inevitably asked &#8220;Where&#8217;s the 2nd bedroom?&#8221; When the agent pointed out the open space across from the dining room, which was visible from most of the downstairs, buyers balked.</p>
<p>The space also felt a bit cold, as modern spaces can tend to when they are not furnished.</p>
<p>Our first task was to create a division so that the second bedroom actually felt like a bedroom. We accomplished this with a simple room divider to create privacy. Adding bedroom furniture, as well as a desk, also helped buyers envision how they could use the space.</p>
<div id="attachment_834" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-834" title="PacPromenade2ndBR2" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenade2ndBR2-300x225.jpg" alt="" width="300" height="225" /><p class="wp-caption-text">Downstairs Bedroom After Staging</p></div>
<p>Next we added warmth with furniture, art and accessories.</p>
<p>Did it work? Well, after 3 months on the market, this place is now in escrow! I call that success.</p>
<p><a href="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeLR2.jpg"><img class="alignnone size-medium wp-image-847" title="PacPromenadeLR2" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeLR2-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p><img class="alignnone size-medium wp-image-841" title="PacPromenadeDR2" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeDR2-300x225.jpg" alt="" width="300" height="225" /><img class="alignnone size-medium wp-image-844" title="PacPromenadeKitchen3" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeKitchen3-300x225.jpg" alt="" width="300" height="225" /><img class="alignnone size-medium wp-image-833" title="PacPromenade2ndBR1" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenade2ndBR1-300x225.jpg" alt="" width="300" height="225" /><img class="alignnone size-medium wp-image-854" title="PacPromenadeMBR2" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeMBR2-300x225.jpg" alt="" width="300" height="225" /><img class="alignnone size-medium wp-image-855" title="PacPromenadeMBR3" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeMBR3-300x225.jpg" alt="" width="300" height="225" /><img class="alignnone size-medium wp-image-843" title="PacPromenadeKitchen2" src="http://stagetosell.biz/stsblog/wp-content/uploads/2010/09/PacPromenadeKitchen2-300x225.jpg" alt="" width="300" height="225" /></p>
]]></content:encoded>
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		<title>The Power of Home Staging: Bachelor Pad to Loft Chic</title>
		<link>http://stagetosell.biz/stsblog/the-power-of-home-staging-bachelor-pad-to-loft-chic/</link>
		<comments>http://stagetosell.biz/stsblog/the-power-of-home-staging-bachelor-pad-to-loft-chic/#comments</comments>
		<pubDate>Mon, 18 May 2009 00:50:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Loft Staging]]></category>
		<category><![CDATA[staging]]></category>
		<category><![CDATA[Staging Occupied Homes]]></category>
		<category><![CDATA[bachelor pad]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[home staging los angeles]]></category>
		<category><![CDATA[loft]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[The Broadway]]></category>

		<guid isPermaLink="false">http://stagetosell.biz/stsblog/?p=21</guid>
		<description><![CDATA[Earlier this week we Staged a beautiful Hollywood Loft at The Broadway on Hollywood &#38; Vine. The owner is a young professional businessman who had beautiful furniture, but almost nothing else. The condo certainly wasn&#8217;t cluttered, and the furniture was in the right place. But something was missing. The Realtor on this job has great [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week we Staged a beautiful Hollywood Loft at <a title="The Broadway " href="http://www.broadwayhollywoodsales.com/" target="_blank">The Broadway</a> on Hollywood &amp; Vine. The owner is a young professional businessman who had beautiful furniture, but almost nothing else. The condo certainly wasn&#8217;t cluttered, and the furniture was in the right place. But something was missing. The Realtor on this job has great taste and knew immediately that this listing needed some Staging help.</p>
<p>The first thing I noticed when I walked into the unit was that I didn&#8217;t see a desk anywhere in the space.</p>
<p>In tiny loft-style units, a buyer has to be able to see 4 important things:</p>
<p>1) Where they will sleep</p>
<p>2) Where they will eat</p>
<p>3) Where they will watch TV</p>
<p>and</p>
<p>4) Where they will work</p>
<p>If any one of these factors is missing or confusing to a buyer, you have just lost the sale. It&#8217;s hard enough for most buyers to feel like they can comfortably live in such a small space, but if you don&#8217;t solve these 4 basic questions for them they are never going to buy.</p>
<p>So the first thing we did was to create a small home office vignette using furniture the owner already had. Then we added that feminine touch &#8211; throw pillows on the sofa, art on the walls and decorative accessories on the surfaces. Now this former bachelor pad is Staged to Sell!</p>
<p><a title="Live/Work Unit in The Broadway" href="http://www.stagedhomes.com/homes/homesdetail.php?mls=127451">Click here</a> for more information on this property.</p>
<div id="attachment_96" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-96" title="Entry" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/entry1-300x225.jpg" alt="We moved the bench from the foot of the bed into the entry and added art and a floor vase to warm up this space and invite buyers in." width="300" height="225" /><p class="wp-caption-text">We moved the bench from the foot of the bed into the entry and added art and a floor vase to warm up this space and invite buyers in.</p></div>
<div id="attachment_95" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-95" title="Home Office" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/office1-300x225.jpg" alt="We opened up this convertible sofa table/desk the owner already had in the entryway, moved it into the main living area, and added one of his dining chairs, some art, a laptop and accessories. Voila! Now we have a home office." width="300" height="225" /><p class="wp-caption-text">We opened up this convertible sofa table/desk the owner already had in the entryway, moved it into the main living area, and added one of his dining chairs, some art, a laptop and accessories. Voila! Now we have a home office.</p></div>
<div id="attachment_94" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-94" title="Living/Dining Room/Kitchen" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/lrtodr31-300x225.jpg" alt="A few colorful throw pillows, some art and accessories livened up the living/dining room and the kitchen.You can see the new home office area from this view." width="300" height="225" /><p class="wp-caption-text">A few colorful throw pillows, some art and accessories livened up the living/dining room and the kitchen.You can see the new home office area from this view.</p></div>
<div id="attachment_93" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-93" title="Living Room" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/lr31-300x225.jpg" alt="You can see the new home office area from this view." width="300" height="225" /><p class="wp-caption-text">You can see the new home office area from this view.</p></div>
<div id="attachment_88" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-88" title="Bedroom" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/bedroom11-300x225.jpg" alt="All this space needed was some art. We also removed the bench that used to be at the foot of the bed and placed it in the entryway." width="300" height="225" /><p class="wp-caption-text">All this space needed was some art. We also removed the bench that used to be at the foot of the bed and placed it in the entryway.</p></div>
<div id="attachment_86" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-86" title="Bathroom" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/bath11-300x225.jpg" alt="This is a beautiful bathroom that just needed some accessorizing and art." width="300" height="225" /><p class="wp-caption-text">This is a beautiful bathroom that just needed some accessorizing and art.</p></div>
<div id="attachment_87" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-87" title="Bath Detail" src="http://stagetosell.biz/stsblog/wp-content/uploads/2009/05/bathtiledetail1-300x225.jpg" alt="We drew attention to the beautiful tilework in the bathroom with this small vignette." width="300" height="225" /><p class="wp-caption-text">We drew attention to the beautiful tilework in the bathroom with this small vignette.</p></div>
]]></content:encoded>
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