The article uses the example of an older couple who wanted to downsize and move into an over-55 community, but had no bites on their home when they listed it in August of last year. Toll Brothers noticed this was part of a trend, with several of their potential buyers not signing contracts for fear of not being able to sell their existing homes. So Toll Brothers decided to do something about it!

They offered the following incentive:

“Sign a contract on a new home, and the builder would provide you with a home stager and pick up 75 percent of the cost. (Going forward, clients who participate in this program, called Center Stage, will pay the cost of the staging, and Toll Brothers will reimburse them for 50 percent of the cost with a credit at closing.)”

Did it work? In the case of the older couple, their home sold in just TWO DAYS after it had been Staged! And now they are preparing to move into their new Toll Brothers home!

There’s lots more interesting info in this article, so check it out!