National Home Builder Offers Home Staging incentives
Posted on 17 March 2009
This past Sunday the Hartford Courant reported that Toll Brothers, a luxury home builder with developments in 21 states, is offering Home Staging services to its clients so they can sell their existing house and buy a new Toll Brothers home.
The article uses the example of an older couple who wanted to downsize and move into an over-55 community, but had no bites on their home when they listed it in August of last year. Toll Brothers noticed this was part of a trend, with several of their potential buyers not signing contracts for fear of not being able to sell their existing homes. So Toll Brothers decided to do something about it!
They offered the following incentive:
“Sign a contract on a new home, and the builder would provide you with a home stager and pick up 75 percent of the cost. (Going forward, clients who participate in this program, called Center Stage, will pay the cost of the staging, and Toll Brothers will reimburse them for 50 percent of the cost with a credit at closing.)”
Did it work? In the case of the older couple, their home sold in just TWO DAYS after it had been Staged! And now they are preparing to move into their new Toll Brothers home!
There’s lots more interesting info in this article, so check it out!
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| Stage to Sell is the premier West Los Angeles Home Staging Company. Owner & Principal Designer Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and the Women's Council of Realtors, and a member of the Culver City and West LA Chambers of Commerce. Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine. Click here to see an extensive photo gallery of our Home Staging work or a list of our Staged properties currently on the market. Phone: (310) 384-1084 E-mail: annie@stagetosell.biz |