Stage To Sell

When I got the call, I will admit I was intrigued. A 1970s Ray Kappe architectural property was how the agent described it. How on earth were we going to make the ’70s appealing to today’s buyer? When I visited the home, I fell in love with it. Sure there was some deferred maintenance that [...]

A couple of weeks ago I received a call from a repeat client who had a new listing on Wagner St. I commented on the fact that I myself live on Wagner St, but didn’t think it was the SAME Wagner St. I mean this is Los Angeles after all. There must be at least [...]

We were recently called on to Stage a new listing – a beautiful 4-bedroom home in Pacific Palisades. The family had moved out, but left behind some of their furniture and a few accessories for us to use. We were asked to “fill in the blanks” with the necessary furniture, art and accessories to give [...]

Today Stage to Sell completed the partial Staging of a beautiful townhome in West Los Angeles. When we initially previewed the home, we were happy to see that the homeowners had painted the walls a neutral taupe and had done a faux concrete finish on the fireplace. They had upgraded many of the fixtures and [...]

Gary Keller, author of “Shift: How Top Real Estate Agents Tackle Tough Times” and Chairman of Keller Williams Realty appeared on ABC’s Good Morning America last week to discuss how to sell a home in a buyer’s market. His most publicized quote from this interview (which has set Stager Blogs around the nation afire) is [...]

Today I had an experience that reminded me why I LOVE my job as the owner of a Los Angeles Home Staging company. It reminded me that I do so much more than help people prepare their homes for sale. Some days I am also a Real Estate therapist. Today was one of those days! [...]