Stage To Sell

I recently wrote a blog entitled “Squatters Increasingly Calling Foreclosures Home” about advocacy groups that are actively helping homeless people around the country move into foreclosed properties that are empty and all but abandoned by the banks that own them. This was a very controversial topic, and many of my readers had strong opinions on [...]

According to an article from yesterday’s NY Times, though squatting in vacant homes has long been an issue on a smaller scale, with so many vacant foreclosures on the market, homeless advocacy groups around the country are now actively assisting homeless families to take up residence in these foreclosed properties. And overwhelmed police departments are not [...]

I do a lot of work for a very successful and hard-working Realtor who pays me to do a Staging Consultation on pretty much every one of his listings. He markets this as a value-added service that his clients get in return for listing their home with him. Everyone wins: the seller feels like they’ve [...]

So now that it’s down to the wire, I am going to shamelessly and humbly ask you, my wonderful network of friends and colleagues, to PLEASE take a moment out of your busy days to vote for me in the 2009 StartupNation Leading Moms in Business Competition. A couple of months ago, I posted a [...]

This past Sunday the Hartford Courant reported that Toll Brothers, a luxury home builder with developments in 21 states, is offering Home Staging services to its clients so they can sell their existing house and buy a new Toll Brothers home. The article uses the example of an older couple who wanted to downsize and [...]

Today I saw a post by David Painter of Keller Williams in Spartanburg, SC entitled “Dress Your House Well So It Will Sell.” In his blog, David points out how the national stats are clear that sellers need to have their homes “priced right and staged right” in order to sell in this highly competitive [...]

If you saw my blog earlier this week, you’ll know that today I gave a free seminar for seniors at the Culver City Senior Center. The seminar focused on Preparing Your Home for Sale in a Soft Real Estate Market and was geared toward seniors who may be ready to move into a retirement community [...]

At the tail end of 2008 I completed my third “Staging” job for a developer of low income housing developments. If you read my posts about Staging 1 & Staging 2, you will realize that these are really more interior design than Staging jobs. Our goal was not to “sell” these places to the residents, [...]

In my weekly MLS research I came across the photo below as one of many of a beautiful home currently on the market in Venice. I cannot for the life of me figure out what the Realtor/Photographer was trying to sell by posting this photo to the MLS. Firstly, it’s a closeup of a BED. [...]

Earlier this year when I got the call to “Stage” a low-income housing development for an inspection (see original post), I thought it would be a one-time job. As it turned out, however, the developers are quickly becoming one of my best repeat clients! Their “lesson learned” on the last job was that they should [...]