Another Staging Success Story – Cheviot Hills Spanish

Posted on 23 July 2009

As a professional Home Stager, it is always such a pleasure to work with clients who  take your advice and roll with it! Such was the case with a recent occupied listing in Cheviot Hills. The couple living in the home were retiring and moving to Palm Springs, so they wanted to sell their beautiful Spanish style home…quickly!

The agent, Randy Troup of Coldwell Banker Brentwood West, often hires me to do Staging Consultation reports for his sellers. I preview the property and spend a couple of hours giving the sellers detailed recommendations of low-cost things they can do to (using mostly what they already have in the home) to Stage their property for sale.

I met with this lovely couple and gave them quite a list! Their home was actually quite beautiful to begin with, but there were many things I recommended they do in order to enhance its appeal to buyers. For instance, though the home had plenty of square footage, it only had one actual bedroom inside the house (there was a guest house out back). The second room inside the home was being used as an office, despite the fact that there was a full suite of offices (which housed the client’s landscape design business) off the garage. So my first recommendation was to transform this office into a usable bedroom. We brought in a camping bed which the owner Staged with her own bedding, and we brought in a dresser from another room to complete the look.

Guest Room

Guest Room

This home also had a huge laundry room downstairs. Unfortunately it had a concrete floor and felt very cold and industrial. So we brought in a rug that was rolled up in the storage area and some unused storage cabinets (which the homeowners Staged with some of her folded towels and laundry supplies) to make this space more inviting.

Laundry Room

Laundry Room

One of the most important transformations, however, was in the kitchen. Though the kitchen was quite large, it was a bit labyrinthian in its layout. In the very back next to the back door, the owners had a HUGE china cabinet that reached from floor to ceiling and wall to wall. It was chock full of their extra dishes, vases and other items that wouldn’t fit into the kitchen cabinets or in the dining room. As I pointed out, having a huge piece like this in the kitchen (rather than in the dining room where we might normally expect it to be) clues buyers into the fact that there might not be enough space in the dining room. In truth it wasn’t the square footage that was lacking in the dining room, but the fact that the room’s walls were actually curved! Though the unique shape gave the room a beautiful look, it precluded the owners from putting any sizable storage pieces in the space. So rather than draw attention to something which might have been viewed as a negative, we removed the large cabinet and added a small table and chairs in its space, creating a new feature… eat-in kitchen!

You can't see it very well from this angle, but the table and chairs are in the back of the kitchen on the right.

You can't see it very well from this angle, but the table and chairs are in the back of the kitchen on the right.

The homeowners worked really hard to prepare their home for sale, tackling every “to-do” on my Staging list. They did it all themselves and though they were a bit exhausted, I assured them that all their hard work would pay off. Well, I was right!

In the first 10 days on the market, they had 6 offers on their home. They have since moved on to their new Palm Springs abode and are true believers in Staging to sell!

(Photos ©2009 PostRAIN Productions)

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Annie Pinsker-Brown has written 65 post in this blog.

Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.

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